#onlinedating | Tinder, Bumble and Hinge Show Surge in Americans Looking for Love Online | #bumble | #tinder | #pof


Amid the coronavirus pandemic, more Americans are spending more time online looking for love.

Dating apps such as Tinder,

Bumble


BMBL -0.72%

and Hinge recorded a surge in users and time spent online last year. Overall, eight of the largest dating apps in the U.S. saw a 12.6% year-over-year increase in monthly active users in the final quarter of 2020, the biggest such jump in nearly two years, according to data tracker Apptopia.

Match Group Inc.,


MTCH -1.27%

which operates five of the larger dating apps, registered big gains in its Hinge app, which emphasizes long-term relationships; Tinder, the largest dating app; and Match, the company’s namesake app.



?15.3%

from the fourth

quarter of 2019

?15.3%

from the fourth

quarter of 2019

?15.3%

from the fourth

quarter of 2019

?15.3%

from the fourth

quarter of 2019

The growing interest in dating apps is leading to more downloads and more time spent on them. In all, downloads of the eight apps increased 7.4% year-over-year in the fourth quarter; in comparison, downloads in the fourth quarter of 2019 decreased 8.5% year-over-year.

Meanwhile, time spent on the apps rose 13.4% in the fourth quarter, up from 4.1% in the prior year.

Match Group Chief Executive

Sharmistha Dubey

sees the trends continuing as the world emerges from the pandemic. “Based on everything that we saw over summer and what we’re seeing in markets like India,” she said earlier this month, “as lockdowns ease and mobility increases, people do turn to our apps.”


Dating apps last spring saw a dent in activity as Covid-19 spread around the country, but several apps bounced back later in the year in terms of monthly active users, overall time spent and app downloads.

Growth rate, since Q4 2019

Dating apps last spring saw a dent in activity as Covid-19 spread around the country, but several apps bounced back later in the year in terms of monthly active users, overall time spent and app downloads.

Growth rate, since Q4 2019

Dating apps last spring saw a dent in activity as Covid-19 spread around the country, but several apps bounced back later in the year in terms of monthly active users, overall time spent and app downloads.

Growth rate, since Q4 2019

Dating apps last spring saw a dent in activity as Covid-19 spread around the country, but several apps bounced back later in the year in terms of monthly active users, overall time spent and app downloads.

Growth rate, since Q4 2019

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Appeared in the February 16, 2021, print edition as ‘More App Users Go Looking for Love In Pandemic Times.’



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