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The owner of a celebrity greetings platform where hundreds of celebrities from the Inbetweeners actor James Buckley to David Hasselhoff sell personalised videos has been valued at more than $1 billion in its latest private fundraising.

Baron App, the company behind Cameo, announced that it had raised $100 million from investors including SoftBank’s Vision Fund 2; GV, Alphabet’s venture capital business; and Tony Hawk, the skateboarder.

Cameo, which allows users to pay for greetings videos from celebrities, has expanded rapidly during the pandemic. Its slate includes reality television stars, actors and athletes. It also hosts a large number of individuals who might not be deemed “A-list”.

“My D-list celebrity might be your favourite person in the world,” Steven Galanis, co-founder and chief executive of Cameo,



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