Dating apps will allow users to show whether they have been vaccinated against coronavirus in a move ministers hope will boost jabs.
Brits looking for love after months of lockdown can add inoculation labels to their profiles on apps such as Tinder, Match and Bumble, from today.
Users will get in-app bonuses if they’ve had their jabs, including vaccination stickers, free “super likes” and other boosts.
It comes as Health Secretary Matt Hancock said people under 30 would begin being called up for their jabs within days.
Ministers are keen to encourage uptake among younger Brits as they pin their hopes on the vaccine holding out against the spread of the new Delta strain.
Tech bosses backed the plan after research found people would rather match with someone who is already protected from Covid-19.
Match chief executive Alexandre Lubot said: “A unified push towards more vaccinations will allow people to once again meet in person and connect in meaningful ways.”
A YouGov poll last month showed 31% of adults would prefer to date someone who was vaccinated and another 28% would not date someone unless they had received the jab.
Bumble vice president Naomi Walkland said: “We know that single people are looking to take control of their dating lives as we head into summer.
“The ‘Covid conversation’ is already front of mind for two in three people on Bumble, so it’s important to make it easier to feel comfortable and safe on a date.
“To do this, we’ll launch a new ‘vaccinated’ badge along with in-app preferences so you can easily communicate if you’re comfortable dating indoors or outdoors only.”
Celebrity dating expert James Preece said: “Having the vaccine is one of the most important things people can do to keep themselves and others safe.
“The fact that the leading dating apps have come together to support members being vaccinated will go a long way to people feeling confident meeting in person and dating again.”
Vaccines Minister Nadhim Zahawi said the tie-up with dating apps was “another incredible asset to our vaccination programme – the biggest and most successful in our history”.
He added: “The vaccine is our way out of this pandemic and we have made incredible progress so far with over three quarters of adults receiving at least one dose.
“I encourage everyone who is eligible to roll up their sleeves and get the jab – it could save your life and protect your loved ones.”
People under 30 will be invited to book their coronavirus vaccine appointment from this week.
The Government has set a target for every adult in the UK to be offered a first dose by the end of July.