Should a relationship be based on your apocalypse strategy? Tinder thinks so


Just when we thought the world of online dating couldn’t get any scarier, Tinder has announced a new system that will match people based on their apocalypse strategy. Yes, you read that correctly.

Next month, the dating app will launch a trial of Swipe Night. The experience will take users to an apocalyptic world, and ask you to make a different choice every 10 to 30 seconds. The answers given will dictate where you end up. At the end, players are able to unlock potential matches based on whichever choices they have made.

Because users are only given a short time frame to answer questions, the theory is that you can tell a lot about a person based on the decision they make under pressure.

“You’re figuring out what you want to do and what choices you would make with your last three hours on the planet,” Tinder’s chief product officer, Ravi Mehta, told Wired. “Ultimately, who would you want to be with during those last three hours?”

“We want people to bond over not just the individual questions, or which decisions you made as you engaged with the adventure, but more broadly to share that experience,” Tinder’s CEO, Elie Seidman, added. “Those shared experiences are fewer and farther between in our world, and they’re special when they work.”

Daters will have six hours to play the game, after which it won’t be available anymore. This is so that it gets an optimal amount of people playing at the same time, which should mean a bigger potential for more matches.

We won’t know the full storyline until the app is launched in America on 6 October. We also don’t know if it will soon be available in the UK

Experience-based swiping apps could be the way forward in online dating. Last year, Festival Mode was launched to connect Tinder users during music festivals. And Tinder U was a university version of the popular app.

And let’s face it: dating app ennui is real in 2019. Just last week, we reported on the newest dating trend, “soft ghosting”.

Soft ghosting refers to someone ‘liking’ your last message or latest comment on their post on platforms like Facebook and Instagram where it’s possible to react to an interaction, but not actually replying and continuing the conversation. So, although they’re not ignoring you, they’re also offering no genuine response.

Perhaps surviving an apocalypse would actually cut out soft ghosting and all the other rubbish we put up with when it comes to online dating?

So, maybe the idea isn’t as scary as it first sounds after all.