Social media platforms were created primarily as a way to connect with people, as a way to be social online without being in the same vicinity.
However, with the increased popularity of social media and the ways you can promote your business with these platforms, some business owners forget about the ‘social’ part of social media and just use it as a free advertising platform. They are then often disappointed when they don’t get the results they expected.
It’s been proven by experts that people will spend their money with those they know, like, and trust. But if all you’re doing is posting photos of your product or hyping your products, service or your signature program, you’re not allowing anyone to know you. If your followers don’t know who you are, it’s impossible for them to genuinely like you and you’re simultaneously hindering the trust factor.
The key is show off your personality with your social media posts. Of course, I don’t mean show off by trying impress people in a very obvious boastful way what you can do or what you own. Instead, I mean let the real you or what you believe your business stands for, your brand personality, shine through. This way you’ll naturally attract your tribe of followers.
Here are three ways to spice up your social media posts with some personality:
1 – Behave as if you’re the host and your followers are at your party. When hosting a party, you want everyone to be happy and having a good time. The same is true on social media platforms.
- Don’t just hang out on your page
- Visit other pages and leave comments
- Ask your followers questions; really listen to their answers
- Respond to questions or comments asked of you
- Be compassionate and friendly
- Offer friendly advice when asked.
2 – Share your sense of humour and be entertaining. Search YouTube for the videos that strike your funny bone.
Better yet, get on Facebook Live and showcase your personality. This doesn’t mean being fake because you want people to be entertained; rather, be yourself and tell the funny thing someone said to you or relay something comical that happened at work. Everybody can use a laugh and posting videos or funny photos is a way to lighten the online atmosphere.
3 – Provide value and inspiration. Talk about your business and let your passion shine but let it be more than, “Buy my services!” Your audience wants to know what’s in it for them; how your products and services will benefit or help them.
Do you have the solution to their problem? It’s not you making sales; it’s about helping them find solutions.
Share your favourite inspirational quotes, especially around the holidays, which can be a tough time of year for some people.
Finding that perfect balance between business and personal on social media can be challenging but sharing just a bit of yourself, your team and your business will definitely help build those all-important know, like and trust factors.
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