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Back2businessship 2020 programme to focus on diversity for marketing, comms and PR professionals

H+K Strategies, Chartered Institute of Marketing (CIM), The Advertising Association, Nationwide and Ofcom are confirmed as new associate partners for the PR, marketing and communications industry’s returners programme Back2businessship which takes place in  March 2020. They join WOMBA, Ginibee and Brands with Values alongside long term associate partner R/GA. 

Back2businessship is an intensive re-orientation back-to work programme for marketing, comms and PR professionals who have taken time out to raise their family or have had other caring responsibilities and are now looking to get back into the workplace and kick start their career.

The 2020 programme will take place at H+K Strategies and R/GA’s central London offices and will be run in association with BAME2020.

Back2businessship is particularly looking for more applicants from BAME backgrounds who are under represented in this sector as well as applicants from lower socio economic groups  and non graduates. 

Katie Spence, Talent Lead, H+K Strategies said: “We are proud to be part of a programme helping carers and parents who have taken a career break back into the industry. Back2businessship offers top class training and support from the best in the industry, opening the door to talent which may have been overlooked by  traditional recruitment methods”.

Kerri-Ann O’ Neill, People and Transformation Director, Ofcom commented: “Ofcom is very excited to support this brilliant programme to help the creative industries’ parents and carers return to the workplace. We believe strongly in building a diverse workforce across the sector and within our own organisation.

“We launched in 2014 and 5 years on back2businessship has already helped over 100 returners  re-join the workplace in permanent or flexible working roles’, said Amanda Fone CEO of f1 recruitment the programme delivery partner & Co Founder of the programme.”

The intensive six day re-orientation back-to-work programme includes modules on Career Planning, Presentation skills, Changes and progress in the World of Work you left behind including digital, social media & creative, data analytics, the myths & reality of AI in Marketing, how to attack the jobs market & apply for roles and how to manage your first 90 days back in the workplace.

There will be a range of coaching and training sessions led by industry professionals as well as case studies and presentations by inspirational women (and men)  who have returned to the workplace successfully after a career break raising a family. 

The final day of the programme features the  popular ‘company speed dating’ session where  representatives from leading agencies and recruitment directors from top companies attend to meet delegates.

Companies that have attended previous years’ speed dating events include Nationwide, Oracle, R/GA, Golin, Save the Children, FHF, English Cricket Board, HP Inc, Chelsea FC, Mullen Lowe Salt, Omnicom Media, Saatchi & Saatchi, We Work, H+K Sport, CBI, Jack Morton Worldwide and many more household names. 

If you would like to find out more about the programme and speed dating event  please email back2businessship@f1recruitment.com


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