the Facebook application dedicated to dating is… | #facebookdating | #tinder | #pof

Diversification is one of Facebook’s great specialties. The Internet giant regularly launches new applications or buys others that are already well established to maintain its leading position in the market. In 2019, a decline in the interest of certain classes of the population towards Facebook prompted its leaders to reorient certain activities on the site. The deployment of Facebook Dating is one of these reorientation measures. With this new application, the social network is transformed into a dating site that intends to become the market leader. Good news, Facebook Dating is now available in France.

A service launched in 2019

The Facebook Dating Project is not as recent as you might think. Indeed, the dating platform has been available in the United States and in several countries since last year. It is not an independent application from Facebook. Facebook Dating is more of a service integrated into the main application. It is therefore not necessary to download a new application on your smartphone. When the service is launched, you will find it on the Facebook application that you use every day.

However, the 01.net site reports that to use Facebook Dating, you will need to register. The process is the same as the one you followed when creating your Facebook account. Registration is free. As the service is integrated into the application, you could view your posts, your activities in groups and events in which you participate on Facebook.

Facebook Dating has just arrived in France. This is not an exclusive launch since at the same time the service is now available in 32 countries around the world. With this massive deployment, Facebook Dating’s simple ambition is to become the benchmark in the online dating market. Tinder, Meetic and other applications, market leaders, will therefore have to consider this new competitor with great attention, especially when we know the hegemonic strategy of the Zuckerberg firm.

Serious encounters on the basis of matches

This service is mainly oriented towards serious relationships. Like the majority of dating apps, Facebook Dating will operate on a “Matches” basis. An algorithm will therefore find potentially compatible profiles. You can then “swipe” to the left or to the right according to your impression on a profile which is presented to you. You could consult, for free, the profiles which have “liked” yours and engage in the discussion by messages in the event of a Match.

The service offers a “Secret Crush” function. It allows you to designate profiles with which you want to go further than a simple friendship link. If the person shares the same interest in your profile, Facebook Dating will let you both know and a discussion will be initiated. Its greatest strength is still free. No in-app purchases will be offered on Facebook Dating which claims 1.5 billion matches since its launch in 2019. Would you be tempted to meet a soul mate on this app?

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