Swipe left, swipe right, swipe left, swipe right and MATCH!
Everyone who has used a dating app knows the giddy feeling you get when you match with someone new. It’s a whole lot of anticipation and intrigue which then changes into butterflies once the conversation starts flowing.
In 2020, we had to get innovative when it came to dating and turn those video calls into something more fun! So to give an ode to every new-age date that Gen Z planned during this pandemic, Tinder launched a hopping new music video featuring vocals by Raja Kumari, titled “In Our Own Way”.
This new dating anthem celebrates how members have not let the pandemic define what dating, flirting, and social discovery means to them. They set their own pace and made their own rules about love, dating, life, and everything in between.
Inspired by real member stories and Tinder’s diverse community, the music video explores what dating and flirting look like today, from making a mundane outdoor hopscotch date memorable, improvising the lack of a public swimming pool, making the effort for a virtual dance party to exploring the city on cycles.
The video is a combination of pure joy, optimism and the fact that no matter what happens in the world, the young generation will always find a way to add an element of uniqueness into their lives.
So, let this song inspire you to plan a unique date and celebrate love in your own way!