Independent agency Thrive PR + Communications (Thrive) has announced dating platform Tinder as a new client.
The official announcement from the agency said: “It’s a match! We’re so excited to announce that we have been appointed as Tinder’s public relations agency of record in Australia.
“Our team of Thrivers will be managing all media relations and communications initiatives for Tinder – the world’s most popular app for meeting new people.
“Did you or anyone you know meet on Tinder? With millions of downloads across 40+ languages we’re guessing there’s a lot of you out there, and we’d love to hear your stories.”
Thrive PR + Communications has been in the PR game for more than 20 years and is one of the largest independent agencies across Australia and New Zealand.
Established in Melbourne the agency now has five offices and an alliance in Perth. It recently appointed Clare Basire to the role of general manager, Sydney.
Thrive is best known for working with major local and global brands. Their portfolio includes LEGO, telco heavyweight Optus, tech innovator Cisco, global gaming developer Ubisoft and big bank, ANZ.
They have also worked with some of the world’s tech moguls and launched brands like Square, Twitter and TikTok into Australia. The agency also has a long history of operating in NZ for Spotlight Group, Cisco and Swatch Group over the past decade.