Tinder Is Expanding Into New Video And Social Experiences | #tinder | #pof


Tinder is adding new features to help online daters express themselves, discover more about others, and find the right match.

The world’s most popular dating app announced a bunch of new features, this week, including video within profiles, social experiences to discover new potential matches and a new Explore section where matches can be filtered by interest, activity, or content type.

Related | Tinder Launches Vibes, A New In-App Event

The updates will also allow members to gather more context about the people they are being presented with, before making a decision to swipe right (or left).

As Jim Lanzone, CEO of Tinder, explains, the post-COVID generation of daters expects “more ways to show off their authentic selves, more ways to have fun and interact with others virtually, and more control over who they meet on Tinder and how they communicate. They also want to date in a less linear fashion, at their own pace, and with the hope that sparks might fly with someone unexpected.”

The new features will lay the grounds for “a deeper, multi-dimensional experience that expands the possibilities of Tinder as a platform.”

Video in Profiles

About 50% of Tinder members globally are Gen Z, a generation of storytellers, who are more about the expression of their own authenticity than perfection. So, the linear bio description offered on Tinder just wasn’t enough to express an authentic self-representation that can be judged upon with a swipe.

To give “Gen Z a new way to tell their authentic stories,”  Tinder is now introducing the ability to add videos in profiles. The company calls this the first step in its “video roadmap,”  so we’re surely expecting to see more in this direction, soon.

‘Hot Takes’ In-App Experience

From their participation in social experiences on its platform, Tinder knows that Gen Zs want “more ways to meet someone.” That’s why Tinder is launching a feature called “Hot Takes” – a social experience that gives members the opportunity to chat to other members in a low-stakes session before deciding to swipe.

A timer is set for each social encounter, so if a user doesn’t make a decision by the time it ends, Tinder will go to the next potential match. So far, matches were the starting point for conversations, so this is the first time Tinder will actually allow members to interact before matching.

The idea for this feature comes from precious in-app experiences like Swipe Night (where more than 20 million members participated in a shared storyline), and the recently-launched VIBES in-app experience. The Hot Takes experience is live every night from 6 pm to midnight local time.

Explore Section

The last of the new features is Explore – an entire section dedicated to expanding the way members meet new people on its app. Apart from letting members discover matches who share similar interests, members can take part in things like Chef Mode, where members who enjoy cooking get to show off for matches.

When it launches later this summer, Explore will house in-app events like Hot Takes.


You might also like

More from Other Platforms

Clubhouse Brings Its Creator First Program To Brazil

After expanding its Creator First program to India, Clubhouse has announced the program’s expansion in Brazil.

YouTube Announces Its First-Ever Small Biz Day

As part of Google’s International Small Business Week, YouTube is hosting its first-ever Small Biz Day in the US and Canada.

TikTok Now Lets Creators Embed Mini Apps In Their Videos

TikTok is introducing Jump, a new way to share content through embedded mini-programs and services (Jumps) in their videos.

American Express Partners With Pinterest To Support Small Businesses

American Express is partnering with Pinterest to launch a new Comeback Feature on Pinterest Shop promoting small businesses.

WhatsApp Rolls Out A Spanish-Language Vaccine Finder In The US

The WhatsApp Vaccine Finder is part of the “National Month of Action” initiative to get 70% of Americans at least …

TikTok Continues To Celebrate Pride With a 12-Hour Finale Live Event

TikTok will help bring Pride Month to a close with a live global event, set for Thursday, June 24 at …

YouTube Brings Picture-in-Picture To iPhone And iPad

YouTube is starting to roll out picture-in-picture mode on iOS. For the time being, it will be available to Premium …

Your Top 10 Questions About The YouTube Algorithm Answered

YouTube answers 10 frequently asked questions about its recommendation algorithm and video search and discovery.

Clubhouse Reveals Brazilian Creator Dandara Pagu As The New App Icon

Brazilian digital communication and afro content creator from Recife, Dandara Pagu is the new Clubhouse app icon.

Source link

.  .  .  .  .  .  . .  .  .  .  .  .  .  .  .  .   .   .   .    .    .   .   .   .   .   .  .   .   .   .  .  .   .  .


Previous Post
Next Post