Using a new Frances Forever track titled ‘It’s All Worth Finding’, 40 Gen Z creators from across the UK have come together to reveal what 18-25 year olds are looking to find on Tinder.
With over half of Tinder’s members aged 18-25, it’s no surprise that Gen Z are the stars and inspiration behind the new campaign. After being introduced on a college campus in 2012 Tinder has been downloaded more than 430 million times and has led to 60+ billion matches to date, making it the world’s most popular app for meeting new people.
The commissioned track from 20-year-old Frances Forever is the spark behind the campaign. Best known for their song ‘Space Girl’, which took TikTok by storm at the end of last year and racked up over half a million videos. Frances is now back with ‘It’s All Worth Finding’ – a current take on dating in 2021, and a fresh source of inspiration for Gen Z.