Tinder launches new giveaway to promote safe dating | #tinder | #pof


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After more than a year of health restrictions putting a crimp on in-person dating, Tinder is launching a new giveaway to encourage safe dating during the pandemic.

The dating app is giving 500 couples who match on Tinder free COVID-19 tests so they can “take their flirt sesh to the next level,” the brand announced Tuesday.

For the promotion, Tinder partnered with Everlywell, the maker of a federally approved COVID-19 test.

Tinder is only giving away 1,000 free tests on March 20 at 7 p.m. ET, the first day of spring.

The company’s revenue jumped 18 percent to $1.4 billion during the pandemic as people stuck at home flocked to dating apps to meet and talk to new people.

Tinder said that 40 percent of matches between people under the age of 30 have not met in person, the promotion is supposed to help people feel safe enough to go out.

CNN Medical Analyst Dr. Leana Wen said the Everlywell is largely accurate if used right, but it doesn’t mean people should go wild.

“My concern is that people should use the test in the right way and they don’t see a negative test as a free pass,” Wen told CNN Business.

Wen, an emergency room physician in Baltimore and visiting professor of public health at George Washington University, recommends that people quarantine for a week before taking the test and remain isolated while waiting for the result, which takes between 24 and 48 hours because it has to be mailed.

“In that period of time, if you’re engaging in high-risk activities that could also lead you to get infected while waiting,” she said.

Still, Wen said that safest dating for now is meeting up with vaccinated people. “If two people are fully vaccinated, live alone and it’s been two weeks since the second shot, then they can see each other safely,” she said.

The-CNN-Wire
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