Control is front-and-center, with the ability to enable the feature on a match-by-match basis
With happy hours, concerts, and coffee catch-ups becoming virtual by default over these past few months, the Tinder team now enables members to get to know each other through in-app video.
Tinder prioritizes safety and understands that putting yourself out there and meeting new people requires a certain level of both control and comfort. The feature was built with some thoughtful tweaks that help it stand out from a typical video experience. And no, you don’t have to worry about unwanted calls.
“We’re excited to share that our Face to Face//video chat feature is now available in India after receiving positive feedback from our members who have had early access to it,” said Rory Kozoll, Head of Trust and Safety Product at Tinder. “We’re confident that opt-in video gives members a more authentic way to test out the chemistry they have with their match before making the decision to continue the conversation, whether that means keeping it digital or meeting safely IRL.”
Here’s how Tinder designed 1:1 video calls, prioritizing control, and comfort along the way:
- You both decide when it’s time for video: Tinder pioneered how you can only chat once you’ve both liked each other. Face to Face is enabled on a match-by-match basis. Once the conversation is flowing and you’re ready to show you’re interested in a Face to Face, tap the video icon. The feature won’t be enabled until you’ve both opted in. And it doesn’t tell your match when you toggle it on.
- You can disable it at any time: Just like you can enable the possibility of a Face to Face on a match-by-match basis, you can also toggle it off at any point.
- We set the stage: After Face to Face is unlocked, callers must agree to ground rules so your chat can start on the right foot.
- You can see eye-to-eye: No one should be put in the corner when it comes to getting to know a match. Plus, this helps you make sure you’re putting your best face forward with your match.
- Feedback: Once the call has ended, we’ll ask how it went. Remember: you can send a report to our team at any time once the call ends.
TInder recently surveyed their members in the US, and half of them have had a video date with a match off Tinder in the past month. Not only that, but 40 percent of Gen Z members wanted to continue using video as a way to decide whether to meet IRL in the future – even once their favorite date spot is open again**.