Popular dating app Tinder has rolled out a new feature that will allow users to video call each other. The feature that is being rolled out to its users in India allows users to video call each other when both parties have ‘liked’ each other on the app.
“Just like matching, we want to make sure you’re on the same page with video: so Face to Face is enabled on a match-by-match basis. Once the conversation is flowing and you’re ready to show you’re interested in a Face to Face, tap the video icon,” said the company in a press statement.
The feature won’t be enabled until both parties have opted in, specified the company. Further, it doesn’t notify either party when it is toggled on. It is said to come with an easy toggle off button as well.
In a survey conducted by the company among 5,000 Tinder members in the US between May 6 and May 12, 2020, the company found half of them have had a video date with a match off Tinder in the past month. “40% Gen Z members wanted to continue using video as a way to decide whether to meet in real life in the future – even once their favorite date spot is open again,” added the company.
“We’re excited to share that our Face to Face//video chat feature is now available in India after receiving positive feedback from our members who have had early access to it,” said Rory Kozoll, Head of Trust and Safety Product at Tinder. “We’re confident that opt-in video gives members a more authentic way to test out the chemistry they have with their match before making the decision to continue the conversation, whether that means keeping it digital or meeting safely IRL.”