Tinder is launching a FREE interactive dating event for Australian singles to play from the comfort of their living rooms – here’s how you can join the fun
- Tinder is launching an interactive dating experience for singles to enjoy at home
- ‘Swipe Night’ takes place over three weekends starting Saturday, September 12
- The event challenges participants with moral dilemmas and personal decisions
- Choices are added to profiles, creating icebreakers that don’t involve COVID-19
- Tinder CEO Jim Lanzone sees it as an escape from pandemic dating restrictions
Australian singles can break free from the shackles of social distancing restrictions with a free, interactive dating experience that can be enjoyed from the comfort of the living room sofa.
Developed and hosted by Tinder, ‘Swipe Night’ – which takes place over the next three weekends in September – follows a group of friends during the final hours before an asteroid hits earth.
As the clock counts down, users will be challenged with moral dilemmas and personal choices that impact who they match with once the event ends – but they’ll need to act fast with only seven seconds to make each decision.
Key decisions are then loaded to participants’ Tinder profiles, creating conversation starters and icebreakers that don’t involve coronavirus or face masks.
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Australian singles can break free from the shackles of social distancing restrictions with a free, interactive dating event launching on Tinder on Saturday, September 12 (stock image)
When is ‘Swipe night’?
* Saturday, September 12 from 10am to midnight on Sunday, September 13
* Saturday, September 19 from 10am to midnight on Sunday, September 20
* Saturday, September 26 from 10am to midnight on Sunday, September 27
The event will run on the Tinder app from 10am on Saturday, September 12 to midnight on Sunday, September 13 and continue over the following two weekends.
Anyone with an active Tinder profile can participate free of charge.
Tinder CEO Jim Lanzone sees the event as an escape from the constraints of pandemic restrictions and a chance for singles to mingle while staying ‘COVID safe’.
‘When lockdowns began, we saw an immediate increase in our members’ engagement on Tinder, so we know we play an important role in their stay-at-home experience,’ Mr Lanzone said in a statement.
‘While the global health crisis continues, we believe Swipe Night can bring a welcome change of pace to our members around the world.
‘We’re committed to driving innovation on Tinder that creates more ways to bring our members together, entertain them, and help them meet and get to know new people.’
‘Swipe Night’ (left) challenges Tinder users with moral dilemmas in the final hours before and asteroid hits earth; decisions are then loaded onto profiles (right) as icebreakers that don’t involve coronavirus or face masks
‘Swipe Night’ first launched in the US to rave reviews in late 2019, months before the term COVID-19 was coined and ‘social distancing’ became part of daily vernacular.
During the interactive event, matches increased by 26 percent and messages by 12 percent compared to a typical weekend, data from Tinder revealed.
Launched on a California university campus in 2012, Tinder is now the world’s most popular dating app with more than 340million downloads.
The app is available in over 40 languages in 190 countries and has roughly 6.2million subscribers worldwide.