Tinder’s ‘Swipe Night’ is finally coming to Asia, get ready to swipe in for a wild ride | #tinder | #pof

Do you remember the choose-your-adventure books from our childhood?

Books like R.L.Stine’s Goosebumps series where you determine the fate of the protagonist through a series of choices that could lead to either a happy ending or a terrible fate?

If you know what I’m talking about, and you were a fan of forging your own destiny, you’re in luck because Tinder’s Swipe Night series is finally coming to Asia.

Wondering what Swipe Night is? Think of Netflix’s Bandersnatch but on your phone.

The dating app’s three-part interactive in-app event is taking you on a journey of shared experiences.

“When lockdowns began, we saw an immediate increase in our members’ engagement on Tinder, so we know we play an important role in their stay-at-home experience,” Jim Lanzone, CEO of Tinder, said in a press release.

“While the global health crisis continues, we believe Swipe Night can bring a welcome change of pace to our members around the world. We’re committed to driving innovation on Tinder that creates more ways to bring our members together, entertain them, and help them meet and get to know new people”

Beginning September 12, 2020, go on a 7-minute adventure for three weekends and forge your own path in a story about the end of the world.

Swipe Night follows a group of friends during the final hours before an asteroid hits the Earth. Players will be challenged with moral dilemmas and practical choice that will impact what happens next. But they’ll have to act fast because there’s only seven seconds to make a decision.

It’s just saving the world. No big deal, right?

Each week, players’ key choices will be added to their Tinder profiles to encourage discussion, post-apocalyptic banter and ice breakers. All without the need to talk about the current COVID-19 pandemic or face masks.

In an interview with The Verge, Tinder said that “millions” of people tuned in to the first season and Swipe Night even increased matches by 26 percent and in-app conversations by 12 percent.

Check out the trailer below.

Will you be swiping in?

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Cover image sourced from Tinder.




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