Locals have been pondering Clover’s milk bottles that have suddenly appeared in a blue colour. Many theories have popped up, from bubblegum flavoured milk to limited edition Smurf milk but when Clover “answered”, more questions arose.
Clover took to social media to address the question, “Why are Clover Milk bottles blue?” with the help of a blue man.
Painted in all blue and wearing a blue hat and shirt, the man shared some theories and questions from the public and instead asked them to give their theories about why the colour of the bottles had changed.
— Clover (@CloverWayBetter) July 3, 2020
People on Twitter went wild with reactions, not only with regards to the blue bottles but also the blue man himself.
Many complained that the Clover man’s voice was too high, that he is “creepy” and that the ad campaign was questionable. Some went as far as to say that Clover should fire their marketing agency. Others praised the company for their smart marketing.
Plot twist: this is actually me leaving my tinder date with the blue clover milk demon https://t.co/gAoI6kHzog
— GAY GUY “GOING THROUGH IT” (@fanie_nani) July 5, 2020
— Je Suis?? (@True_Thapz2) July 4, 2020
The reason #WhyCloverBlue is to show awareness that their bottles are biodegradable, Hence saving our precious blue planet.
— Lesego LSG???? (@l_mohuba) July 4, 2020
Obviously it’s the 5G ?? #WhyCloverBlue https://t.co/9H39fPYX1y
— Lovethelibra2 (@lovethelibra) July 4, 2020
#WhyCloverBlue The Ad is hilarious, their milk is fantastic ?
— Emily T ?? (@emily_teffoM) July 7, 2020
This was just creepy af to watch. But I guess I’m tweeting at it, so it must of worked in some way. Blue represents calmness and tranquility. Many people start their day with milk; cereal, coffee etc. Amidst the Pandemic it reminds us to start the day positively. #WhyCloverBlue
— Tyron Tem Tem (@Tem_Tem_TT) July 6, 2020
There’s been lots of talk on these streets about the #WhyCloverBlue advert. Most of us agree it’s terrible, doesn’t work and rather ridiculous. Then there’s those who say, the point of the ad was to get attention and get people talking it has achieved that. I beg to differ.
— Amith Gosai (@AMG133) July 6, 2020
Which agency did this campaign? What was the brief? Who signed this off?! I have so many questions about this #WhyCloverBlue https://t.co/EEeiwb30Ic
— Ash (@ashish_za) July 4, 2020
Too much tik? #WhyCloverBlue https://t.co/GIG2zTu6Lc
— Renaldo “Ngamla” Gouws ?? (@RenaldoGouws) July 6, 2020
#WhyCloverBlue to differentiate the milk carton from all other ordinary white milk cartons on the shelves in stores. Clover is strategic to also change the shades of the milk carton tops – Different blue shades to determine the type of milk (full cream, low fat, skimmed) Smart! pic.twitter.com/XaoGEoQvPl
— Tatum (@tatum_fortune) July 5, 2020
Why Clover Blue? Ke sure the cows are rich aunties that go blueeeeee instead of mooooooo, what do you think?
— Lebogang Tlokana (@Thefunnychef) July 4, 2020
After much deliberation from the public, it was revealed that the new colour of bottles is simply Clover’s way of keeping things as fresh as their milk and sticking to their brand colour.
The change of colour has made many people notice the bottles on the shelf more and got many more talking about it, which is ultimately what the company was aiming for.