In late January 2023, Facebook users shared a screenshot of a post that appeared to announce the popular Hellmann’s mayonnaise condiment would be discontinued.
“It’s hard to say goodbye to delicious Hellmann’s Mayonnaise,” the post read. “But, due to high inflationary import costs, we will regretfully be discontinuing Hellmann’s until further notice. A big thanks to our loyal fans for all the mayo love over the years.”
This screenshot was shared far and wide on social media.
A quick check of the facts showed that Hellmann’s mayo was only discontinued in South Africa, something that the post did not specify. This announcement did not impact the U.S., Canada, or other countries.
According to The Associated Press, the post originally came from the Hellmann’s page that was specifically meant to be seen by a South African audience.
Further, Hellmann’s issued the following tweet to clear up the confusion. The tweet said that the mayo product wouldn’t be available in South Africa again “until further notice.”
Sources
@Hellmanns. Twitter, 1 Feb. 2023, https://twitter.com/Hellmanns/status/1620789849421918208.
Tulp, Sophia. “Hellmann’s Mayonnaise Discontinued in South Africa, Not Globally.” The Associated Press, 1 Feb. 2023, https://apnews.com/article/fact-check-hellmanns-mayo-discontinued-359602134866.
